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Current position

since 2021

Associate Professor

since 2013

Assistant Professor

Department of Advertising + Public Relations

College of Communication Arts and Sciences

Michigan State University

Communication Arts and Sciences Building

404 Wilson Road, Room 319, East Lansing, MI 48824

Phone: (+1) 517-432-5129; Fax: (+1) 517-432-2589




Past employment

2010 - 2013

Assistant Professor

Department of Communication & Media

The American University of Kuwait





2007 – 2010

Doctor of Philosophy in Journalism

Missouri School of Journalism

The University of Missouri, USA

Dissertation: The Effects of Stereotypical Depictions of African-Americans in Web-Based News Stories Presented in Conditions With Different Levels of Distraction


2005 – 2006

Master of Science in Mass Communication

Fulbright scholar

School of Media and Strategic Communications 

Oklahoma State University, USA

Thesis: Media Influence on Russian Students in Their Perception of America


1999 – 2003

Bachelor of Arts in International Journalism

Rostov State University (Southern Federal University since 2006) Rostov-on-Don, Russia



Selected peer-reviewed journal articles


Joo, E., Kononova, A., Kanthawala, S., Peng, W., & Cotten, S. (2021). Smartphone users' persuasion knowledge in the context of consumer mHealth apps: Qualitative Study. Journal of Medical Internet Research: mHealth and uHealth, 9(4), e16518.

Peng, W., Li, L., Kononova, A., Cotten, S., Kamp, K., & Bowen, M. (2021). What makes older adults use their wearable activity trackers longer?: A qualitative study on habit formation. Journal of Medical Internet Research: mHealth and uHealth, 9(1), e22488.

Kononova, A., Kim, W., Lynch, K., & Joo, E. (2020). Click, click, ad: The probability of congruent and incongruent ads in paginated online stories affects brand recognition and ad clicking intentions. International Journal of Advertising, 39(7), 1031-1058.


Kononova, A., Joshi, P., & Cotten, S. (2019). Contrary to Myth, Older Adults Multitask With Media and Technologies, But Studying Their Multitasking Behaviors Can Be Challenging. Innovation in Aging, 3(4).

Li, L., Peng, W., Kononova, A., Bowen M., & Cotton, S. (2019). Factors Associated with Older Adults’ Long-Term Use of Wearable Activity Trackers. Telemedicine & e-Health. Published Online: 25 Sep 2019


Kononova, A., Li, L., Kamp, K., Bowen, M., Rikard, R., Cotten, S., & Peng, W. (2019).  The use of wearable activity trackers among older adults: A focus group study of tracker perceptions, motivators, and barriers in different stages of behavior change. Journal of Medical Internet Research: mHealth and uHealth.


Lin, T.C., Kononova, A., & Chiang, Y-H. (2019). Linking media multitasking to screen addiction among Internet users in the United States and Taiwan. Journal of Computer Information Systems.


Deng, T., Kanthawala, S., Hao, Q., Meng, J., Peng, W., Kononova, A., Zhang, Q., & David, P. (2019). Measuring Smartphone Usage and Task-Switching with Objective Tracking and Self-Reports: An Exploratory Study. Mobile Media & Communication. First published online on April 25, 2018.


Wasserman, J.A., Kononova, A., Moldovan, T., & Cotten, S.R. (2018). A pilot study of multitasking among medical students. Medical Science Educator.


Segijn, C. & Kononova A. (2018). Audience, media, and cultural factors as predictors of multiscreen use: A comparative study of the United States and the Netherlands." International Journal of Communication. 


Kononova, A., McAlister, A., & Oh, H.J. (2018). Screen overload: Pleasant multitasking with screen devices leads to the choice of healthful over less healthful snacks when compared with unpleasant multitasking. Computers in Human Behavior, 80, 1-11. First published online on October 27, 2017.


Kanthawala, S., Joo, E., Kononova, A., Peng, W., & Cotten, S. (2018). Folk theorizing the quality and credibility of health apps. Mobile Media and Communication, 2050157918796859.

Kononova, A., Yuan, S., & Joo, E. (2017). Reading about the flu online: How health-protective behavioral intentions are influenced by media multitasking, polychronicity, and strength of health-related arguments. Journal of Health Communication, 32(6), 759-767. 


Kononova, A., Joo, E., & Yuan, S. (2016). If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask. Computers in Human Behavior, 65, 567-575. DOI: 10.1016/j.chb.2016.09.011

Kononova, A., & Yuan, S. (2016). Take a break: Examining college students’ media multitasking activities and motivations during study- or work-related tasks. Journalism and Mass Communication Educator, 72(2), 183-197. DOI: 1077695816649474


Kononova, A., & Chiang, J. (2015). Why do we multitask with media? Predictors of media multitasking among Internet users in the United States and Taiwan. Computers in Human Behavior, 50, 31-41. DOI: 10.1016/j.chb.2015.03.052


Kononova, A., & Yuan, S. (2015). Double-dipping effect? How combining YouTube environmental PSAs with thematically congruent advertisements in different formats affects memory and attitudes. Journal of Interactive Advertising, 15(1), 2-15. DOI: 10.1080/15252019.2015.1009524


Kononova, A., & Akbar, M. (2015). Interpersonal communication, media exposure, opinion leadership, and perceived credibility of news and advertising during December 2012 parliamentary election in Kuwait. International Journal of Communication, 9, 1206-1228. Available at 


Kononova, A., Zasorina, T., Diveeva, N., Kokoeva, A., & Chelokyan, A. (2014). Multitasking goes global: multitasking with traditional and new electronic media and attention to media messages among college students in Kuwait, Russia, and the United States. International Communication Gazette, 76(8), 617-640. DOI: 10.1177/1748048514548533


Kononova, A. (2013). Multitasking across borders: A cross-national study of media multitasking behaviors, its antecedents, and outcomes. International Journal of Communication, 7, 1-20. Available at


Kononova, A. (2013). Effects of distracting ads and cognitive control on the processing of online news stories with stereotype-related information. Cyberpsychology, Behavior, & Social Networking, 16(5), 321-328. DOI: 10.1089/cyber.2012.0396


Alhabash, S., Park, H.-J., Kononova, A., Chiang, J., & Wise, K. (2012). Exploring the motivations of Facebook use in Taiwan. Cyberpsychology, Behavior, & Social Networking, 15(6), 304-311. DOI:  10.1089/cyber.2011.0611


Kononova, A., Alhabash, S., & Cropp, F. (2011). The role of media in socialization to American politics among international students. International Communication Gazette, 73(4), 302-321. DOI: 10.1177/1748048511398592


Wise, K., Eckler, P., Kononova, A., & Littau, J. (2009). Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news. Communication Studies, 60(3), 268-287. DOI: 10.1080/10510970902956024


Book chapters

Alhabash, S. E., Cunningham, C., & Kononova A. (Forthcoming). Who Is American?. In Cross-Cultural Journalism, second edition (eds. M. Len-Rios M. & E. Perry). Routledge.



Selected peer-reviewed conference proceedings


Peng, W., Li, L., Kononova, A., Cotten, S., & Kamp. K. (2021). Rethinking wearable activity trackers as assistive technologies: A qualitative study on long-term use. Published in the proceedings of the 54th Hawaii International Conference on System Sciences, 3923-3931.

Muraro, I. S., Kononova, A., Dong, Y., Wright, C., Schames, J., Grace, D., & Ding, Y. (2020). Are we comparing apples to apples? Examining the effect of media multitasking in long-standing advertising measurement scales. Abstract published in the proceedings of the 2020 American Academy of Advertising Annual Conference, March 26-29, San Diego, USA (virtual conference).

Prieto, L.R., Sun, F., Zhang W., & Kononova, A. (2019). Technology use in rural dementia care: Perspectives from family caregivers, PWD, and service professionals. Innovation in Aging, 3(Supplement 1), p. S860. DOI: 10.1093/geroni/igz038.3161.

Kononova, A., Segijn, C., Chinchanachokchai, S., David, P., Duff, B, Habek, R., & Jeong, S-H. (Forthcoming). The Rise of Multitasking Consumer: Why Using Media and Devices at the Same Time is Relevant to Advertising. Special topics panel published in the proceedings of the 2019 American Academy of Advertising, March 27-31, Dallas, Texas, USA.


Kononova, A., Quilliam E. T., & Richards, J. (2018). Is media multitasking a good remedy to avoid advertising? The effects of media multitasking habit on ad avoidance behaviors mediated by perceived advertising clutter and advertising skepticism. Published in the proceedings of the 47th annual meeting of Western Decisions Science Institute, April 3-6, Kauai, Hawaii, United States.


Peng, Z., Vajrapana, P., Li, X., & Kononova, A. (2018). What to click: Exploring clicking behavior of students during online shopping from a cross-cultural perspective. Proceedings of the 2018 American Academy of Advertising conference March 22-25, New York.


DeClercq, J., Bowen, M., Cotten, S.R., Peng, W., Kononova, A., Kamp, K., Rikard, R.V. (2017). Wearable activity trackers and older adults: The social effect and importance in healthcare. Poster presented at and later published through Connected Health Conference, October 25-27, Boston, MA.


Lin, L., Peng, W., Kamp, K., Bowen, M., Cotten, S., Rikard, R.V., & Kononova, A. (2017). Understanding long-term adoption of wearable activity trackers among older adults. Proceedings of the 3rd ACM Workshop on Wearable Systems and Applications (WearSys17), June 19, Niagara Falls, New York.


Kononova, A., Quilliam, E., & Richards, J. (2016). Does multi-screening predict advertising avoidance? Direct and indirect effects of media multitasking, advertising skepticism, intrusiveness, and irritation. Proceedings of the 2016 American Academy of Advertising Conference, March 17-20, Seattle, Washington, 95-106.


Hagerstrom, A., Alhabash, S., & Kononova, A. (2014). Emotional dimensionality and online ad virality: Investigating the effects of affective valence and content arousingness on processing and effectiveness of viral ads. Proceedings of the 2014 Conference of the American Academy of Advertising, 109. 


Kononova, A., Bailey, R., Bolls, P., Yegiyan, N., & Jeong, J.Y. (2008). Here and faraway: Cognitive and emotional processing of national and foreign sensational and not sensational news. Psychophysiology, 45(s1), S97.


Wise, K., Alhabash, S., Eckler, P., Littau, J., & Kononova, A., Sternadori, M. (2008). Motivational activation during common online activities. Psychophysiology, 45(s1), S119.


Leshner, G., Bolls, P., Moore, J., Gardner, E., Peters, S., Kononova, A., Bailey, R., & Wise, K. (2008). The impact of narrative and emotion of breast cancer survivor testimonies on message processing for African female viewers. Psychophysiology, 45(s1), S98.


Wise, K., Eckler, P., Kononova, A., & Littau, J. (2007). The effect of perceived susceptibility on autonomic responses to and memory for health-related news. Psychophysiology, 44(s1), S21.



Book reviews

Kononova, A. (2018). Book review. Jason A. Smith (Editor) and Bhoomi K. Thakore (Editor), Race and Contention in Twenty-First Century U.S. Media, Routledge, 2016, 240 pp., New York and London, Taylor & Francis Group, $140 (hardcover). Available at:

Kononova, A. (2018). Book review. Ethan Tussey, The Procrastination Economy: The Big Business of Downtime, 2018, New York, NY: New York University Press, 2018, 256 pp., $27.00 (hardcover). Available at:



Whitepapers, reports

Alhabash, S., Kononova, A., & Huddleston, P. (2019). Watching zoo animals to reduce stress: Field and Lab Studies: Research Report. Doner Agency.


Richards, J., Kononova, A., Lynch, K., & Thorson, E. (2017). Toward an open source ROI model for preprint newspaper advertising. A study report for News Media Alliance. Whitepaper, the News Media Alliance. Available at 



Funded projects

PRIMARY INVESTIGATOR for the ethnographic project “A qualitative exploration of media and information/communication technology use of older adults with and without cognitive impairment and dementia.” Funded by S3 Collaborative Grant Award at Michigan State University ($10,000), Spring 2019/Spring 2020.


CO-PRIMARY INVESTIGATOR for the project “Watching animals to reduce stress.” Funded by Detroit Zoo in collaboration with Doner advertising agency, Detroit ($16,790). Primary investigator: Dr. Saleem Alhabash (Department of Advertising + Public Relations at Michigan State University, USA). Fall 2018/Spring 2019.


CO-PRIMARY INVESTIGATOR for the project “Algorithms vs. people: Effects of relevant and irrelevant ads in programmatic buying on consumers’ self-perceptions.” Funded by the School of Business at Endicott College ($1,200). Primary investigator: Dr. Anna McAlister (School of Business, Endicott College, USA). Fall 2018/Spring 2019.


PRIMARY INVESTIGATOR for the focus-group project “The use of wearable activity trackers among older adults.” Funded by TRIFECTA, Michigan State University’s initiative to encourage interdisciplinary research in communication, health, and engineering ($10,000). Fall 2016/Spring 2017.

CO-INVESTIGATOR for the project “Staying fit: Long-term wearable technology uses among older adults.” Funded by S3 Collaborative Grant Award at Michigan State University ($10,000). Primary investigator: Dr. Wei Peng (Department of Media and Information, Michigan State University, USA). Fall 2016/Spring 2017.


CO-PRIMARY INVESTIGATOR for the project “Return on investment for preprint in newspaper industry: Phase I, Lansing, MI.” Funded by the News Media Alliance (formerly, Newspaper Advertising Association) ($100,000). Primary investigator: Dr. Jef Richards (Department of Advertising + Public Relations, Michigan State University, USA). Spring, Fall 2016/Spring 2017. 



Courses taught

2013 - present
Department of Advertising + Public Relations
College of Communication Arts & Sciences
Michigan State University


Media Theory (doctoral seminar)


Social Marketing (master’s course)


Mediation and Moderation Modeling: Introduction to PROCESS (doctoral course)


Media Planning and Strategy (undergraduate course)


Digital Analytics (undergraduate course)


2010 - 2013
Department of Communication & Media
American University of Kuwait


Introduction to Mass Communication (undergraduate course)


New Media and Society (undergraduate course)


Research Methods in Communication and Media (undergraduate-course)


International Cases in PR (undergraduate course)


Principles of Journalism (undergraduate course)


News Reporting and Editing (undergraduate course)


2007 – 2010
School of Journalism
The University of Missouri


Quantitative Research Methods in Journalism & Mass Communication (master’s course)


Principles of American Journalism (undergraduate course)


News Reporting and Writing (undergraduate course)

Full CV here

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